OUR STORY
About Krank’d Cycling Apparel
Where It All Started
Krank’d started with a simple idea: create cycling apparel and trail wear that riders actually want to wear. What began as a passion project between friends who loved mountain biking quickly grew into a cycling apparel brand recognised across South Africa.
Inspired by the freedom of the trail and the camaraderie of the cycling community, Krank’d was created to celebrate life behind bars. As a small family business, we strive to deliver the best value-for-money street and trail wear out there.
Our mission is simple:
- Create quality cycling lifestyle apparel
- Offer unique designs that reflect cycling culture
- Provide custom clothing for teams and riders
- Support the cycling community and local events
- Give back to community projects and supporters
Our Team
Driven by the ride.
At Krank’d, cycling is more than just a sport, it’s a way of life. Our team spends countless hours on trails, at events, and exploring new routes. This passion directly inspires the designs and ideas behind our apparel. We’re constantly pushing to stay on trend while bringing back classic designs that riders love. We believe cycling brings people together, builds communities and creates unforgettable adventures.
Deon Nagel
Founder
Clyde Newton
logistics and events
Marlene Newton
production and quality control
Brenda Schwarzendahl
creativity and design
Best quality Bike Apparel at affordable prices!
More than just a clothing store
Part of the Cycling Community
Krank’d is proud to be part of the cycling community. We regularly attend cycling events and trail parks with our pop-up stores, giving riders the opportunity to experience the brand firsthand. We love connecting with cyclists, hearing their stories, and creating apparel that reflects the true spirit of the sport. There’s nothing better than seeing riders still wearing classic Krank’d designs years later—and the reactions they get.
Do you have a story to tell? We’d love to hear it.